Automotive lead providers are helpful to car dealers in hitting their revenue and sales target. However, if lead providers are not efficient and competent, they will just cause trouble to car dealers. Car dealers should then be critical when finding the best automotive lead provider to work with. Here are some of the most important questions they should ask lead providers.
Car dealers should ask the following questions before considering about the validation process of a lead provider for the information and applications they receive.
- How do you generate your Leads?
- What websites does your company own?
- Are they exclusive?
- What’s your invalid lead policy?
- Is there a cancellation notice?
- Always ask for referrals!
- Is there a filtering process?
A lead provider should know how to validate the data they gather in order to ensure the authenticity of the information. For example, if car dealers received leads which cannot be contacted— the information are bogus or the prospects are not real—the leads are useless because they would never convert into sales. Automotive lead providers should have an effective system in checking the validity and authenticity of all the information they get.
Another thing to ask automotive lead providers is how the lead is generated. This also implies that car dealers should also have knowledge on various lead generation techniques and which are most effective. They should also make sure that the lead providers carry out these techniques properly and legally, especially Internet marketing strategies where policies are strictly implemented. If these are used abusively, lead providers would only generate leads which are only compelled or deceived to sign up. These leads are not really interested car buyers and would not most likely convert into sales.
Other things that car dealers should ask automotive lead providers are about return policy, lead exclusivity and the company’s years of experience in the industry. A lead provider should have return policy in cases where car dealers receive leads with bad contact information. A good lead provider would be willing to return the car dealer’s money for such leads. Lead providers should also guarantee exclusivity of leads. This means that the leads sold to a car dealers should not be sold to competitors.. Car dealers should make sure that their lead provider does not resell the leads sold to them. Otherwise, their prospects might call them up and complain about several promotional phone calls they receive and be puzzled on how others got their information. Lastly, a lead provider is most likely credible and reliable if they have been in the industry for quite some time already. However, this should not be the sole basis of a company’s efficiency. Car dealers would still have to evaluate them further.