When car buyers stop flocking to car dealerships, the auto industry relies on auto lead generation to boost sales. By purchasing auto leads, car dealers find out who is truly interested in buying a car and getting auto financing. Auto lead generation companies employ many techniques to find prospective car buyers and get their information to car dealers. Auto leads keep car dealerships in business, especially since traditional marketing and advertising is no longer effective. One type of auto leads that dealerships look for are subprime leads. A subprime car lead comes from an individual interested in financing but has bad or poor credit. They may have applied for an auto loan from lending institutions like banks and credit unions, but was turned down because of his or her credit standing. Traditional lenders usually don’t grant financing to credit-challenged individuals because they are considered high risk. It would be beneficial for car dealers to obtain subprime leads because they can increase their profit. These customers can help any dealer take cars off the lot. They may have been denied financing by traditional lenders, but they can obtain financing elsewhere, such as online lenders that specialize in subprime auto loans. More people are becoming credit-challenged, mainly because of the weak economy. Car dealers would be missing out on potential customers if they don’t use subprime auto leads. It is important for car dealers to know that it is simply not enough to have subprime leads to boost sales. The leads must be quality, genuine, and exclusive. Old leads would be useless to a dealer because these would not result in a sale. Buying such leads would only be a waste of money. It’s very important to find a subprime lead generation company that offers only quality leads and will guarantee the increase in sales that every car dealer desires. One lead generation company that car dealers can choose is Direct Auto Leads. We provide car dealers with real time subprime leads, the type of auto leads that sell cars for the client car dealer. With our services, a car dealership can be more profitable despite the economic downturn.