In today’s market of diminishing sales, declining profits and falling consumer credit, how can auto dealers increase revenue? One simple answer is Sub Prime Auto Leads—more specifically, subprime Internet leads. Only a small percentage of dealerships can truly handle subprime customers, and for those dealerships we have programs available.
There are many lending programs tailored to these consumers that dealers just don’t know about or just simply refuse to participate in. I have heard all of the excuses about these programs: “They charge too much;” “I don’t make enough;” “I don’t want those kind of customers on my lot,” etc. We all know that when you sell a car, you do not choose from a multitude of customers to maximize profit. Why would a dealer pass on a customer based on profit? Profit is profit whether it is $2,500 or $1,000. Would you rather push 100 units at $2,500 or 350 units at $1,000?
Three very important factors that make a successful subprime department are inventory and lenders with these tools any dealer can maximize profit on a subprime customer. Now, one major part left out of this equation is the customer, and this is where Direct Auto Leads can help. Direct Auto Leads specializes in advertising on the Internet for subprime leads and has been doing so since 2012 with its flagship consumer Web site, www.mynextcarloan.com . Direct Auto Leads strives to generate a high-quality, car-buying customer and employs a call center that attempts to contact every customer to ensure dealers are getting what they paid for.
With every dealer account, Direct Auto Leads assigns a regional account manager whose only job is to help the dealer succeed. Another big mistake that dealerships make is trying to sell a car over the phone. The only focus should be to get the customer on the lot. Trying to sell a car over the phone only empowers the customer to continue shopping and gives that person no motivation to buy a car from you. Another major mistake dealerships make with subprime Internet leads is telling customers over the phone that they are approved. By telling customers they are approved, you are telling them they can go anywhere and buy a car. Again, the only focus should be getting the customer down to the lot to ensure he or she buys a car from you.
Another important thing to keep in mind is that these people have put their information on an application with the hope of being helped; you need to treat each one with dignity and respect. Every customer has the potential for to generate several more car sales. Satisfied customers have family and friends they will send to you if you make an effort to get those referrals. Two hundred Internet leads can produce 50 more, just from referrals. If you don’t call your customers in a timely manner or if you simply treat them badly because of their credit situation, nobody will ever recommend your dealership to anyone. This social networking is an important aspect of Direct Auto Leads most successful dealerships.
These tips and programs are only a small part of what is available at Direct Auto Leads. Direct Auto Leads offers programs to bring new lenders into dealerships, improve customer loyalty and improve/implement a BDC. We will continue to partner with our dealerships with the goal of making every dealer successful through our marketing programs and will strive to help every dealership grow its revenue via its subprime department.
To find out more please email us at Sales@DirectAutoLeads.com.